Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers pay marketing companies when a specific action is completed; such as a sale, lead or click.
Unlike other forms of traditional advertising where fees are paid up front and do not depend upon the success of the ads, advertisers in performance marketing only pay for successful transactions. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.
Why do agencies avoid performance marketing? because they prefer to get paid anyway, not only when their campaigns succeed. This is what makes Creative Geeks different – “we put our money where our mouth is”!